HOW DO WE OCCUPY THE GAP?
At a time when social media is being utilized to coordinate protests against the domination of our economy, our government, and our society by corporations and the very wealthy individuals who profit most from them, SIMON MAINWARING sees a hopeful path to save society from capitalism’s worst excesses. http://wefirstseminar.com/
A social media expert with global experience with brands such as Nike, Toyota and Motorola- he offers a new brand model in which they leverage social media to earn consumer goodwill, loyalty and profit, while promoting sustainable social change through contributions from customer purchases.
The goal of We First is a sustainable practice of capitalism. It is based on the belief that selfish Me First thinking hurts our businesses and the lives of millions of people around the world. It asserts that a brighter future depends on an integration of profit and purpose within the private sector. To achieve this, companies and customers must become partners in social change to build a better world.
Could such innovative partnerships (with shared goals) practice capitalism in a way that satisfies the need for both profit and a healthy, sustainable planet? How realistic is his vision at a time when greed keeps consolidating gains? How much difference could it make even if successful? What has MAINWARING seen in working with these brands that makes him talk about his vision as a likely alternative?
Politics and the media have for the most part shown themselves impotent, indifferent, or in cahoots when it comes to confronting and rolling back the takeover of the United States by the super-rich and the super-corporations.
Since the days of Clinton, we’ve been reminding ourselves of the words of FDR to progressives pressing for the New Deal — “Make me do it.” Envying the attention and power granted the tea party. Millions march all over Europe in response to austerity measures that make the people pay for the failures of the financial class. Millions march in the Arab Awakening when hunger, poverty, corruption, and autocracy prove too much to bear and social media connects and informs the people like never before. When will Americans take to the streets?
September 17th, a small group of demonstrators camped out in a downtown New York park and Occupy Wall Street was born. Occupy Los Angeles emerged a week ago, October 1st. Both are alive and well. As of Saturday the Occupy movement has spread to 1,016 cities in the US and abroad. There has been carping in the mainstream media about the movement’s lack of focus, lack of clear message, lack of specific platform or demands. The closest thing to a brand for the movement so far is the claim that, “We are the 99%”. I think this is a wonderful opening. It’s based on cold hard facts. It is inclusive. Even a tea partier knows they are part of the 99%. Inequality is problem #1 in this country. from which all else follows, including a corrupted political system that is not able to meet the challenges we face.
I don’t think anyone knows where this goes…At some level a lot of us have grown so resigned to the dominance of money in our society that I’m not sure too many have a plan how to get from here to where we need to get.
I think we each also have to invent the role we are going to play as this story unfolds.
I’ll be joined by representatives for both Occupy Wall Street — NELINI STAMP (Working Families Party) and MELANIE BUTLER (Code Pink) — and Occupy Los Angeles — LISA CLAPIER (media, Occupy LA) and SHARIF ABDULLAH (Commonway.org). I plan to ask them to tell their individual stories, report what’s happening around them and what they think it means.