How did the Egyptian people overthrow longtime ruler Hosni Mubarak and are the people of Egypt better off today?
I am very excited to speak with WAEL GHONIM, the Egyptian web exec who played a leading role in last year’s Tahrir Square protests. With the first anniversary of those protests and the recent elections in Egypt, we have a lot to talk about.
WAEL GHONIM was a little-known 30-year-old Google manager, unwilling to publicly criticize the Egyptian regime — silenced like many by resignation and the fear of reprisals — until he anonymously launched a Facebook campaign to protest the death of one particular Egyptian man at the hands of security forces. In his new memoir, he tells us – from his experience — why and how the Egyptian people finally rejected 30 years of oppression and found their voice.
Let me read two quotes from WAEL GHONIM: “Social media allow ideas to be shared. They are places where people can unite, Revolutions can begin. A new type of Revolution – Revolution 2.0”
and finally — “People have called me a hero, but that is ridiculous – this has not been a revolution of heroic individuals, but about people coming together to overcome dictatorship.
At a time when social media is being utilized to coordinate protests against the domination of our economy, our government, and our society by corporations and the very wealthy individuals who profit most from them, SIMON MAINWARING sees a hopeful path to save society from capitalism’s worst excesses. http://wefirstseminar.com/
A social media expert with global experience with brands such as Nike, Toyota and Motorola- he offers a new brand model in which they leverage social media to earn consumer goodwill, loyalty and profit, while promoting sustainable social change through contributions from customer purchases.
The goal of We First is a sustainable practice of capitalism. It is based on the belief that selfish Me First thinking hurts our businesses and the lives of millions of people around the world. It asserts that a brighter future depends on an integration of profit and purpose within the private sector. To achieve this, companies and customers must become partners in social change to build a better world.
Could such innovative partnerships (with shared goals) practice capitalism in a way that satisfies the need for both profit and a healthy, sustainable planet? How realistic is his vision at a time when greed keeps consolidating gains? How much difference could it make even if successful? What has MAINWARING seen in working with these brands that makes him talk about his vision as a likely alternative?