Q&A: Gil Friend, President & CEO of Natural Logic Inc

Written on November 5th, 2014
  Aired 08/01/09 "You don't have to choose between making money and making sense.... Green business practices are good for business and for the world. They can increase profits, lower costs, and attract customers." Those are the words of Gil Friend. Gil and I met in 1973 when I directed a video documentary of a Buckminster Fuller World Game Workshop. Each in our own ways, we've been plugging away at that game ever since. Gil Friend, President & CEO of Natural Logic Inc, is a systems ecologist and business strategist with nearly 40 years experience in communications, business, and environmental innovation. Clients include Agilent Technologies, Coca-Cola, Dean Foods, Hewlett Packard, Levi Straus & Co, Nike and Sun MicroSystems. Friend is the author of the upcoming Risk, Fiduciary Responsibility and the Laws of Nature, and just published, The Truth About Green Business. http://www.worldchanging.com/

Q&A: SIMON MAINWARING – Author, WE FIRST

Written on November 30th, 2011

 

 

Aired 11/27/11

At a time when social media is being utilized to coordinate protests against the domination of our economy, our government, and our society by corporations and the very wealthy individuals who profit most from them, SIMON MAINWARING sees a hopeful path to save society from capitalism’s worst excesses. http://wefirstseminar.com/

A social media expert with global experience with brands such as Nike, Toyota and Motorola- he offers a new brand model in which they leverage social media to earn consumer goodwill, loyalty and profit, while promoting sustainable social change through contributions from customer purchases.

The goal of We First is a sustainable practice of capitalism. It is based on the belief that selfish Me First thinking hurts our businesses and the lives of millions of people around the world. It asserts that a brighter future depends on an integration of profit and purpose within the private sector. To achieve this, companies and customers must become partners in social change to build a better world.

Could such innovative partnerships (with shared goals) practice capitalism in a way that satisfies the need for both profit and a healthy, sustainable planet? How realistic is his vision at a time when greed keeps consolidating gains? How much difference could it make even if successful? What has MAINWARING seen in working with these brands that makes him talk about his vision as a likely alternative?

http://wefirstbranding.com/

http://simonmainwaring.com/