Paul Rieckhoff founded and is Executive Director of Iraq and Afghanistan Veterans of America (IAVA). A non-partisan non-profit founded in 2004 with tens of thousands of members in all 50 US states, IAVA is America’s first and largest Iraq and Afghanistan veterans' group. Rieckhoff’s first book, a critically acclaimed account of his experiences in Iraq and activism afterwards, titled Chasing Ghosts, was published by Penguin in May 2006 (paperback to be published May 2007). While the IAVA is not tied to any political party or candidate, Rieckhoff has been a harsh critic of the Bush administration and the war in Iraq. A 1998 graduate of Amherst College, he now lives in New York City.

IRAQ VETS SPEAK OUT 11:22:05

The bestselling author of The End of Nature issues an impassioned call to arms for an economy that creates community and ennobles our lives. In this powerful and provocative manifesto, Bill McKibben offers the biggest challenge in a generation to the prevailing view of our economy. For the first time in human history, he observes, "more" is no longer synonymous with "better"—indeed, for many of us, they have become almost opposites. McKibben puts forward a new way to think about the things we buy, the food we eat, the energy we use, and the money that pays for it all. Our purchases, he says, need not be at odds with the things we truly value.

Walter Isaacson is the President and CEO of the Aspen Institute. He has been the Chairman and CEO of CNN and the Managing Editor of TIME. He is the author of Benjamin Franklin: An American Life (2003) and of Kissinger: A Biography (1992), and is the co-author, with Evan Thomas, of The Wise Men: Six Friends and the World They Made (1986). His biography of Albert Einstein, Einstein: His Life and Universe, was published by Simon & Schuster in April 2007. In 2007, he became a columnist for TIME on international affairs.

Chris Anderson is editor-in-chief of Wired Magazine, which has won a National Magazine Award under his tenure. He coined the phrase The Long Tail in an acclaimed Wired article, which he expanded upon in the book The Long Tail: Why the Future of Business Is Selling Less of More (2006). He currently lives in Berkeley, California with his wife and five young children. He is the Chairman of a new startup, www.BookTour.com Before joining Wired in 2001, he worked at The Economist, where he launched their coverage of the Internet. He also has a degree in physics from George Washington University and did research at Los Alamos National Laboratory. He has also worked at the journals Nature and Science. The Long Tail has possible implications for culture and politics. Where the opportunity cost of inventory storage and distribution is high, only the most popular products are sold. But where the Long Tail works, minority tastes are catered to, and individuals are offered greater choice.