MUHAMMAD YUNUS, Nobel Peace Prizewinner, pioneer of micro-credit author, BANKER TO THE POOR, and his newest, CREATING A WORLD WITHOUT POVERTY As founder of Grameen Bank, YUNUS pioneered microcredit, the innovative banking program that provides poor people--mainly women--with small loans they use to launch businesses and lift their families out of poverty. In the past thirty years, microcredit has spread to every continent and benefited over 100 million families. But YUNUS remained unsatisfied. Much more could be done, he believed, if the dynamics of capitalism could be applied to humanity's greatest challenges. Now, in CREATING A WORLD WITHOUT POVERTY, Yunus goes beyond microcredit to pioneer the idea of social business--a completely new way to use the creative vibrancy of business to tackle social problems from poverty and pollution to inadequate health care and lack of education.
