Free Forum Q&A: APRIL RINNE Chief Strategy Officer, Collaborative LabWritten on September 17th, 2013
Are you doing more sharing these days? In a virtual sense, most of us would probably answer yes. Sharing political petitions, photos shot with our mobile phones, and of course, cute cat stuff. But what about sharing in the real world – are you doing more of that? Well, as a society the answer again is yes. Whether bike sharing, which is rolling out in 500 cities, car-sharing, even Hertz is getting into the game, or apartment sharing through services like AirB&B.
Habits and practices of simpler times like swapping, trading, renting, and sharing, have been reinvented through real-time technologies and peer-to-peer networks to make sharing more efficient and affordable than buying new things.
According to the Economist, “Occasional renting is cheaper than buying something outright or renting from a traditional provider such as a hotel or car-rental firm. The internet makes it cheaper and easier than ever to aggregate supply and demand. Smartphones with maps and satellite positioning can find a nearby room to rent or car to borrow. Online social networks and recommendation systems help establish trust; internet payment systems can handle the billing.”
Whether driven by economic hard times or technological innovation, something’s going on here and I’ll be talking about it for the next hour with April Rinne, Chief Strategy Officer of the Collaborative Lab.