Earth Day 2024 is April 22nd. Here’s my 2011 conversation with JANINE BENYUS, who coined a term and invented a field called Biomimicry. After 3.8 billion years of R&D on this planet, failures are fossils. What surrounds us in the natural world has succeeded and survived. So why not learn as much as we can from what works? Nature has already solved many of the problems we grapple with. Animals, plants, and microbes are the consummate engineers. They have found what works, what is appropriate, and most important, what lasts here on Earth.

 

 

Aired 06/12/11

JANINE BENYUS is a natural sciences writer, innovation consultant, and author of six books, including Biomimicry: Innovation Inspired by Nature. Since the book's 1997 release, Janine has evolved the practice of biomimicry, consulting with sustainable business, academic, and government leaders. Janine has co-founded the Biomimicry Guild, the Biomimicry Institute, and the web portal http://www.asknature.org/ to further this work. Her next book will be Nature's Code.

http://www.biomimicryinstitute.org/