Pulitzer-prize winning author Ed Humes has a new book -- FORCE OF NATURE: The Unlikely Story of Wal-Mart's Green Revolution -- that starts with the same sort of skepticism, asks some of the same questions, and ends up delivering a lot of good news.
He reports that Wal-Mart has embraced an unprecedented green makeover, which is now spreading worldwide. The retail giant is leveraging the power of 200 million weekly customers to drive waste, toxins, and carbon emissions out of its stores and products. Neither an act of charity nor an empty greenwash, Wal-Mart's green move reflects a simple, compelling philosophy: that the most sustainable, clean, energy-efficient, and waste-free company will beat its competitors every time. Not just in some distant, Utopian future but today.