Two for the Campaign Ahead: 1) DREW WESTEN (2007), The Political Brain 2) BERNIE HORN (2009), Framing the Future

Written on March 20th, 2024

As we fasten our seatbelts and plunge into the 2024 campaign, here are two conversations worth a re-listen. From 2007, I talk with DREW WESTEN about the ideas and advice in his influential book, THE POLITICAL BRAIN: The Role of Emotion in Deciding the Fate of the Nation. Westen: Democrats almost always present the best arguments but lose elections to Republicans who have mastered the art of emotion and story-telling. In the second half, my 2009 conversation with BERNIE HORN of the Leadership Training Institute about FRAMING THE FUTURE: How Progressive Values Can Win Elections and Influence People. Horn: Persuadable voters make choices depending on how political issues and questions are framed. Emotion, framing, narratives. Trump traffics in all three.