Written on November 5th, 2014
Written on July 21st, 2009
"You don't have to choose between making money and making sense.... Green business practices are good for business and for the world. They can increase profits, lower costs, and attract customers."
Those are the words of Gil Friend. Gil and I met in 1973 when I directed a video documentary of a Buckminster Fuller World Game Workshop. Each in our own ways, we've been plugging away at that game ever since.
Gil Friend, President & CEO of Natural Logic Inc, is a systems ecologist and business strategist with nearly 40 years experience in communications, business, and environmental innovation. Clients include Agilent Technologies, Coca-Cola, Dean Foods, Hewlett Packard, Levi Straus & Co, Nike and Sun MicroSystems. Friend is the author of the upcoming Risk, Fiduciary Responsibility and the Laws of Nature, and just published, The Truth About Green Business.
HENRY JENKINS is the Provost's Professor of Communications, Journalism, and Cinematic Art at the University of Southern California. Until recently, he served as the co-founder of the Comparative Media Studies Program at the Massachusetts Institute of Technology. His newest books include Convergence Culture: Where Old and New Media Collide and Fans, Bloggers and Gamers: Exploring Participatory Culture.