Nature, imaginative by necessity, has already solved many of the problems we are grappling with. Animals, plants, and microbes are the consummate engineers. They have found what works, what is appropriate, and most important, what lasts here on Earth.
After 3.8 billion years of R&D on this planet, failures are fossils. What surrounds us in the natural world is what has succeeded and survived. So why not learn as much as
we can from what works?
This week’s guest, JAY HARMON is doing just that, translating nature’s lessons and models into technologies that solve problems and perform tasks more elegantly, efficiently, and economically. He’s the author of THE SHARK’S PAINTBRUSH: Biomimicry and How Nature is Inspiring Innovation. I believe biomimicry – a way of looking and working and designing – has enormous potential to save us from ourselves. I find this one of the most exciting developments in the world at this time.
JANINE BENYUS is a natural sciences writer, innovation consultant, and author of six books, including Biomimicry: Innovation Inspired by Nature. Since the book's 1997 release, Janine has evolved the practice of biomimicry, consulting with sustainable business, academic, and government leaders. Janine has co-founded the Biomimicry Guild, the Biomimicry Institute, and the web portal http://www.asknature.org/ to further this work. Her next book will be Nature's Code.