“If it doesn’t spread, it’s dead,” is the simple consistent message of a new book, SPREADABLE MEDIA: Creating Value and Meaning in a Networked Culture, that maps the changes taking place in our media environment. For all their consolidation, concentration, and money, corporations can no longer control media distribution. Millions are now directly involved in the creation and circulation of content.
“Stickiness” – focusing attention in centralized places — has been the measure of success in the broadcast era. No more. “Spreadability” – dispersing content through formal and informal networks, with and without permission – is the new goal.
What does this mean for media? For information? For culture? For the distribution of power? And how can you take advantage of the new realities to have greater impact and influence?
I’ll be talking about all of that this week with one of the book’s authors, HENRY JENKINS. He coined the term “participatory culture” and he’s been paying attention for decades to the crowd on the other side of the camera, the microphone, and the screen.
DAVID DeGRAW, who a year ago was among a handful who called for the 99% to rise up. On June 14th, Flag Day, last year, Anonymous and the 99% Movement launched a collaborative effort to announce the birth of a “decentralized non-violent resistance movement to end the system of political bribery and break up the big banks centered at the Federal Reserve.” This morphed into Occupy Wall Street, and we will talk about one of the newest incarnations of that effort.
DAVID DeGRAW. David is founder and editor of http://ampedstatus.com/, formerly editorial director of http://mediachannel.org/, and author of The Economic Elite Vs The People of the United States. He is one of the early leaders of the the Occupy/99% movement and one of the founders of http://moneyoutpack.org/
This week’s show will deal with the Occupy/99% movement from two different perspectives. For most of the hour I’ll be joined by renowned scholar and activist, NOAM CHOMSKY. His newest book, a collection of interviews and speeches on the movement, is entitled simply OCCUPY.
NOAM CHOMSKY is Professor of Linguistics at the Massachusetts Institute of Technology where has taught for over 50 years. He is also a renowned political activist and writer. His scores of books on linguistics, human rights, economics and politics, include Manufacturing Consent, Necessary Illusions, Hegemony or Survival, 9/11, and his latest, OCCUPY.
Learn about the alliance between African American faith leaders and the Occupy movement — Occupy the Dream — from two of those who made it happen: David De Graw, one of the central figures in the leaderless and horizontal Occupy/99% movement and Dr. Ben Chavis, longtime civil rights leader, from his youthful days with King, to his leadership of the Million Man March, to his current role in the Hip Hop Summit Action Network. The coalition called a National Day of Action for Martin Luther King Day, January 16, 2012,, with demonstrations in multiple cities nationwide, focusing attention on the injustice visited upon the 99% by a financial elite. You can learn more at occupythedream.org.
DAVID DeGRAW is founder and editor of AmpedStatus.com, as well as OWSnews.org, formerly editorial director of MediaChannel.org, and author of The Economic Elite Vs. The People of the United States.
In 1965, while a college freshman, BENJAMIN CHAVIS became a statewide youth coordinator in North Carolina for the Reverend Dr. Martin Luther King, Jr., and the Southern Christian Leadership Conference (SCLC). As a chemist, he was a founder of the environmental justice movement, then an organizer of the Million Man March, and since he has been CEO and Co-Chairman of the Hip-Hop Summit Action Network, in New York City which he cofounded with hip-hop mogul Russell Simmons.