At a time when social media is being utilized to coordinate protests against the domination of our economy, our government, and our society by corporations and the very wealthy individuals who profit most from them, SIMON MAINWARING sees a hopeful path to save society from capitalism’s worst excesses. http://wefirstseminar.com/
A social media expert with global experience with brands such as Nike, Toyota and Motorola- he offers a new brand model in which they leverage social media to earn consumer goodwill, loyalty and profit, while promoting sustainable social change through contributions from customer purchases.
The goal of We First is a sustainable practice of capitalism. It is based on the belief that selfish Me First thinking hurts our businesses and the lives of millions of people around the world. It asserts that a brighter future depends on an integration of profit and purpose within the private sector. To achieve this, companies and customers must become partners in social change to build a better world.
Could such innovative partnerships (with shared goals) practice capitalism in a way that satisfies the need for both profit and a healthy, sustainable planet? How realistic is his vision at a time when greed keeps consolidating gains? How much difference could it make even if successful? What has MAINWARING seen in working with these brands that makes him talk about his vision as a likely alternative?
This week’s show is about a Los Angeles institution and source of local pride, nurtured to greatness as a family-owned business, purchased by someone from out-of-town who knew little about the business, put up little of his own money, and ran the property into the ground so that it is now a shell of its former self. And many customers have reacted by not buying the product.
No, we’re not talking about the Dodgers, but the Los Angeles Times.
After buying Times Mirror, The Tribune Company sent JAMES O’SHEA to LA to run the Times. Sam Zell bought the Tribune Company in a deal that even I – no financial expert – thought was both bad and doomed, and soon the Tribune Company was in bankruptcy where it remains.
O’Shea refused to do his bosses’ bidding in terms of cutbacks and he was let go. Over the next two years the Times cut nearly 40% of its journalists. JAMES O’SHEA has since founded a Chicago news cooperative of which he is editor, attempting a new model of journalism.
JAMES O’SHEA is editor and co-founder of the Chicago News Cooperative, former editor-in-chief of the Los Angeles Times and past managing editor of the Chicago Tribune. Under his leadership, the Tribune’s news staff received six Pulitzer prizes. O’Shea is the author of THE DAISY CHAIN about the savings-and-loan crisis of the 1980s, DANGEROUS COMPANY, an examination of management consultants’ role in corporate decision making, and his latest THE DEAL FROM HELL: How Moguls and Wall Street Plundered Great American Newspapers.
Some bad news:
In 2008 more than 50% of all US harvested cropland grew only two crops – corn and soybeans and more than 40% of the food calories consumed worldwide came from just three crops: wheat, corn and rice.
30% of Detroit residents receive food stamps, but 92% of Detroit’s food stamp retailers offer few or no fresh fruit or vegetables.
The average plate of food eaten in our homes or restaurants travels 1,500 miles from where the food is grown. Our food system consumes 10.3 calories of fossil fuel energy to produce 1.4 calories of food energy.”
And some good news:
There are now 8000 farm to school programs across the US. Eight years ago there were only 4. There are now 6000 farmers’ markets in the US three times as many as in 1995. 330 hospitals in the US and Canada have pledged to purchase food that is grown according to Fair Food principles.
In recent years a number of books and films have documented the dangers of our current food system, and a number of those have been featured on Free forum. Just as you can’t alter the course of climate change by simply switching to efficient light bulbs, today’s guests believe that you can’t fix the broken food system by simply growing a backyard garden. It requires redesigning our food system.
My first guest, ORAN HESTERMAN has a new book FAIR FOOD, a guide to changing not only what we eat, but how our food is grown, packaged, delivered, marketed and sold. Hesterman opens the book talking about Detroit, Michigan, an unlikely beacon of hope in the fight for fair food.
Prior to starting the Fair Food Network, where he is President & CEO, ORAN HESTERMAN was the inaugural president of Fair Food Foundation, leading their sustainable food systems programs. Before that, he researched and taught in the crop and soil sciences department at Michigan State University in East Lansing, and for more than 15 years he co-led the Integrated Farming Systems and Food and Society Programs for the W.K. Kellogg Foundation, during which time the Foundation seeded the local food systems movement with over $200 million. FAIR FOOD is his first book.
My second guest LEILA CONNERS, a founder of Tree Media in Santa Monica, is a producer of URBAN ROOTS, a documentary on the food revolution taking place in Detroit. Directed by Detroit-native Mark McInnis the film tells the powerful story of a group of dedicated Detroiters working tirelessly to fulfill their vision for locally-grown, sustainably farmed food in a city where people — as in much of the county — have found themselves cut off from real food and limited to lifeless offerings of fast food chains, mini-marts, and grocery stores stocked with processed food from thousands of miles away.
LEILA CONNERS is Founder and President of Tree Media Group. Conners is director, producer, and writer on THE 11TH HOUR, as well as the short films “Global Warning” and “Water Planet” (all with Leonardo DiCaprio). She was Associate Editor at New Perspectives Quarterly and Global Viewpoint, focusing on international politics and social issues. She is producer of URBAN ROOTS.
fairfoodbook.org, fairfoodnetwork.org, urbanrootsamerica.com, treemedia.com
This radio show aims for “pieces of the puzzle of a world that just might work.” Many of those pieces arise out of a vision that reality is not dead, mechanical, or separate, but rather alive, evolving, and composed of interdependent systems. I believe this worldview has been shared by indigenous peoples for millennia, revealed by science since early in the 20th century, and obvious every time we walk outside or look into the eyes of another living creature.
It is this world view that inspires the annual Bioneers conferences that take place each fall in the San Francisco Bay area and now stream via satellite to sites across the country. The conference is a gathering of scientific and social innovators who draw from four billion years of evolutionary intelligence and apply nature’s operating instructions to develop and implement visionary and practical models for restoring the Earth, and its communities and people.
In addition to founding and co-directing Bioneers (Collective Heritage Institute), KENNY AUSUBEL, is an award-winning writer, filmmaker, and social entrepreneur specializing in health and the environment. He co-founded Seeds of Change, a biodiversity organic seed company. He authored the books, Seeds of Change; Restoring the Earth: Visionary Solutions from the Bioneers. Recently he edited the first two titles in the Bioneers book series with J.P Harpignies, Ecologocal Medicine, and Nature’s Operating Instructions. He founded Inner Tan Productions to produce visionary feature films.
DAVID ORR is the Paul Sears Distinguished Professor of Environmental Studies and Politics and Special Assistant to the President of Oberlin College and a James Marsh Professor at the University of Vermont. He is perhaps best known for his pioneering work on environmental literacy in higher education and his recent work in ecological design. He raised funds for and spearheaded the effort to design and build a $7.2 million Environmental Studies Center at Oberlin College, a building described by the New York Times as “the most remarkable” of a new generation of college buildings and selected as one of 30 “milestone buildings” in the 20th century by the U.S. Department of Energy. Orr is the author of six books including THE LAST REFUGE: The Corruption of Patriotism in the Age of Terror; THE NATURE OF DESIGN; EARTH IN MIND; ECOLOGICAL LITERACY; and co-editor of The Global Predicament and The Campus and Environmental Responsibility.
Politics and the media have for the most part shown themselves impotent, indifferent, or in cahoots when it comes to confronting and rolling back the takeover of the United States by the super-rich and the super-corporations.
Since the days of Clinton, we’ve been reminding ourselves of the words of FDR to progressives pressing for the New Deal — “Make me do it.” Envying the attention and power granted the tea party. Millions march all over Europe in response to austerity measures that make the people pay for the failures of the financial class. Millions march in the Arab Awakening when hunger, poverty, corruption, and autocracy prove too much to bear and social media connects and informs the people like never before. When will Americans take to the streets?
September 17th, a small group of demonstrators camped out in a downtown New York park and Occupy Wall Street was born. Occupy Los Angeles emerged a week ago, October 1st. Both are alive and well. As of Saturday the Occupy movement has spread to 1,016 cities in the US and abroad. There has been carping in the mainstream media about the movement’s lack of focus, lack of clear message, lack of specific platform or demands. The closest thing to a brand for the movement so far is the claim that, “We are the 99%”. I think this is a wonderful opening. It’s based on cold hard facts. It is inclusive. Even a tea partier knows they are part of the 99%. Inequality is problem #1 in this country. from which all else follows, including a corrupted political system that is not able to meet the challenges we face.
I don’t think anyone knows where this goes…At some level a lot of us have grown so resigned to the dominance of money in our society that I’m not sure too many have a plan how to get from here to where we need to get.
I think we each also have to invent the role we are going to play as this story unfolds.
I’ll be joined by representatives for both Occupy Wall Street — NELINI STAMP (Working Families Party) and MELANIE BUTLER (Code Pink) — and Occupy Los Angeles — LISA CLAPIER (media, Occupy LA) and SHARIF ABDULLAH (Commonway.org). I plan to ask them to tell their individual stories, report what’s happening around them and what they think it means.