“If it doesn’t spread, it’s dead,” is the simple consistent message of a new book, SPREADABLE MEDIA: Creating Value and Meaning in a Networked Culture, that maps the changes taking place in our media environment. For all their consolidation, concentration, and money, corporations can no longer control media distribution. Millions are now directly involved in the creation and circulation of content.
“Stickiness” – focusing attention in centralized places — has been the measure of success in the broadcast era. No more. “Spreadability” – dispersing content through formal and informal networks, with and without permission – is the new goal.
What does this mean for media? For information? For culture? For the distribution of power? And how can you take advantage of the new realities to have greater impact and influence?
I’ll be talking about all of that this week with one of the book’s authors, HENRY JENKINS. He coined the term “participatory culture” and he’s been paying attention for decades to the crowd on the other side of the camera, the microphone, and the screen.
In the early 1960s, MARSHALL GANZ dropped out of Harvard to join the Civil Rights Movement in Mississippi. He then spent 16 years working with César Chávez and the United Farm Workers. He returned to Harvard in the 1990’s, graduated, earned his Ph.D., and now teaches organizing and the power of public narrative at the Kennedy School.
During Barack Obama’s 2008 presidential campaign, he was lead organizer of the grassroots for the former community organizer. GANZ offers a valuable perspective on the Occupy/99% movement.
DAVID DeGRAW, who a year ago was among a handful who called for the 99% to rise up. On June 14th, Flag Day, last year, Anonymous and the 99% Movement launched a collaborative effort to announce the birth of a “decentralized non-violent resistance movement to end the system of political bribery and break up the big banks centered at the Federal Reserve.” This morphed into Occupy Wall Street, and we will talk about one of the newest incarnations of that effort.
DAVID DeGRAW. David is founder and editor of http://ampedstatus.com/, formerly editorial director of http://mediachannel.org/, and author of The Economic Elite Vs The People of the United States. He is one of the early leaders of the the Occupy/99% movement and one of the founders of http://moneyoutpack.org/
This week’s show will deal with the Occupy/99% movement from two different perspectives. For most of the hour I’ll be joined by renowned scholar and activist, NOAM CHOMSKY. His newest book, a collection of interviews and speeches on the movement, is entitled simply OCCUPY.
NOAM CHOMSKY is Professor of Linguistics at the Massachusetts Institute of Technology where has taught for over 50 years. He is also a renowned political activist and writer. His scores of books on linguistics, human rights, economics and politics, include Manufacturing Consent, Necessary Illusions, Hegemony or Survival, 9/11, and his latest, OCCUPY.
HOW DO WE OCCUPY THE GAP?